Anthony Edwards Jokes About NBA Stars in New Adidas Ad
Anthony Edwards is back with a bold new commercial for his AE 3 ‘Cold Blooded’ sneakers, taking aim at NBA stars with his signature humor.
Minnesota Timberwolves star Anthony Edwards has returned to the spotlight with a fresh, trash-talking Adidas commercial. The campaign, which promotes the upcoming release of the AE 3 “Cold Blooded” sneaker, sees Edwards leaning into his reputation as one of the league’s most charismatic and outspoken personalities. Rather than a traditional product-focused advertisement, the clip plays out like a late-night comedy bit, with Edwards clowning several of his peers across the NBA.
The advertisement, which first surfaced via Adidas Basketball’s Instagram, features Edwards hosting the segment alongside his longtime friend Nick Maddox. In a move that has already sparked significant fan reaction, Edwards takes aim at some of the biggest names in basketball. He jokingly suggests that the harsh Minnesota winter is the primary reason LeBron James never considered joining the Timberwolves. He also directs barbs toward Jaylen Brown and Jalen Brunson, even pulling Knicks assistant coach Rick Brunson into the mix to ensure no one was off-limits.
A Distinctive Approach to Signature Sneakers
What makes this campaign stand out is the lack of traditional “shoe talk.” Instead of focusing on technical specifications, the ad prioritizes Edwards’ natural charisma and off-court persona. This strategy has become a hallmark of his partnership with Adidas, allowing the brand to differentiate the AE line from other signature basketball collections. By letting Edwards speak in his own voice, the brand creates a more authentic connection with fans who appreciate his unfiltered confidence.
The AE 3 “Cold Blooded” is scheduled for release on September 18th, with an accompanying Adidas Superstar model dropping in the same colorway. As Edwards continues to solidify his status as a polarizing yet undeniable star in the NBA, it is clear that his marketing strategy will continue to lean into the controversy and humor that his fans have come to expect. By pairing his personality with real-world references to other stars, the campaign feels less like a scripted commercial and more like a genuine extension of the player himself.