Nas Brings Vintage Vibes In “I Love This Feeling” Music Video

Nas brings vintage vibes in the visual for his Magic 3 track “I Love This Feeling,” which finds him splitting time between cruising the California hillside and kicking game to the youth.

Directed by Leff, the music video begins with the sight of spinning gold VVS rims on a jet-black Mercedes Benz displayed from a projector before Nas appears in a classroom with young students. Assuming the role of elder statesman and teacher, the black-and-white scene transitions into color as it captures Esco schooling the youth amid cut-scenes to toppled chess pieces and the sprawling views of the Golden State.

The clip, which attempts to “embody the introspective energy” of the song, presents Nas in a gracious and joyous state, with reflections of his past life channeled through snapshots from his younger years. “I Love This Feeling” is the second track from Magic 3 to receive its own music video, with the first for the album’s introductory cut “Fever.”

Nas attends the “Supreme Team” premiere during the 2022 Tribeca Festival at BMCC Tribeca PAC on June 19, 2022 in New York City.

Hippolyte Petit/Getty Images for Tribeca Festival

Nas’ seventeenth studio album, Magic 3 was released through Mass Appeal Records on Sept. 14, the rap icon’s 50th birthday. It was the sixth consecutive album by Nas to be entirely produced by Hit-Boy and capped the third installment in their critically acclaimed Magic album series.

The “I Love This Feeling” music video follows Nas announcing that he’s currently developing a television series based on Maurice Ashley, the first-ever Black chess grandmaster. The Illmatic creator spoke on his involvement in the making of the series, which will find him working with Power producer Mark Canton on the show’s first season.

“I’m grateful to be part of bringing Maurice Ashley’s incredible life to the screen,” Nas said in a statement at the time. “His story is one of greatness and his perseverance will continue to inspire the next generation of thinkers.”

Watch Nas’ “I Love This Feeling” music video above.