Audiomack Expands Its Global Influence By Opening Nigeria Office
Fulfilling a truly global vision, preeminent artist-first music streaming platform Audiomack plants its flag in Africa with the opening of a new office in Nigeria.
The company excitedly welcomes a team of A-list executives on the ground. The Nigeria office comprises Adeyemi Adetunji (Operations & Commercial Partnerships), Charlotte Bwana (Business Development & Media Partnerships), and Olive Uche (Content Strategy Manager).
“Audiomack from inception has always been a key partner for the African creative. The platform has been key in amplifying our clients. With over 6m streams in 10 days of Nasty C’s Zulu mixtape, the platform has a clear understanding of the market and audience. And now with boots on the ground, Audiomack is poised to change the game forever.”
– Colin Gayle Co-Founder Africa Creative Agency
Audiomack continues to make headlines on the continent. It stands out as “the #1 free music app in Nigeria on the Apple App Store” and “the #1 free music app in the Nigerian Google Play Store.” Expanding its unparalleled reach, the app sets the pace for culture in Africa. Available in 54 countries as compared to Apple Music in only 39, plays grew exponentially 1,651.6% over the last 14 months.
“Audiomack is a rich and easy to use platform with magnificent user engagement that will delight creators. In addition, Audiomack’s commitment to the growth of Afrobeats is impressive and will play a key role in Afrobeats artists getting global recognition.”
– Adetunji Adefona Chief Digital Officer Mavin Records
As many consumers face limited access to data and service, Audiomack sets itself apart even further with popular offline listening capabilities. Meanwhile, top artists Omah Lay, Fireboy, Davido, Simi, Stonebwoy, and Burna Boy dominate as the top-streamed Afrobeats acts.
Additionally, Audiomack remains committed to an important mission of spotlighting and elevating young local talent via Afrochella and the biggest urban music beach festival in Europe, Afronation. Not to mention, the company-sponsored Davido’s North American headline run, A Good Time Tour, earlier this year.
At the same time, the team has invested heavily in developing content and crafting editorial articles for African artists, including the likes of Stonebwoy, Tems, and Medikal, Rema as part of the Five On It series, Burna Boy for the premier Trap Symphony series, and Davido and Mr. Eazi for the Fine Tuned series. Meanwhile, Nasty C uploaded his Zulu mixtape project for streaming in addition to curating an exclusive Hip-Hop playlist.
Ultimately Audiomack provides the soundtrack to Africa and beyond in 2020