After a couple of reschedulings, the Ashanti and Keyshia Cole VERZUZ came our way last Thursday. The battle was reminiscent of some of the earlier match-ups as the two were not in the same room for the event, however, the return to the past didn’t affect viewership as the Instagram numbers were a new record.
Following the battle, VERZUZ gave a breakdown of the stats, stating over 8.1 million viewers watched across all viewing platforms.
The stream brought in six million viewers in total, which is a new record and also raised the total follower count for the platform to 350,000.
You can see full stat breakdown below.
More than 8.1 MILLION viewers tuned in across Instagram, Apple Music, and other streams to watch @Ashanti and @KeyshiaCole ♎️♎️ Let's look at the stats (THREAD) pic.twitter.com/MeW9UdptSB
On Instagram: ? 1,238,000+ concurrent viewers (watching at the same time) ? 6,000,000+ viewers in total (NEW record ?) Rocket 6,000,000+ in-stream likes (the little hearts that viewers tap) (via @LookWhoStreams) ✨ Our Instagram also added 350,000+ new followers pic.twitter.com/IZdeBQj0I6
