Kendrick Lamar’s “Not Like Us” Returns To No. 1 Spot After Massive Success Of Music Video

Kendrick Lamar is still riding high from the success of his Mustard-produced single and Drake diss, “Not Like Us,” as the tune has returned to the top of the Billboard Hot 100 chart. The song rebounding from No. 3 to the No. 1 spot is thanks in large part to its buzzy music video, which dropped on Independence Day (July 4).

This makes two weeks at No. 1 for the track that first topped the chart nine weeks prior. The eight weeks between found the song floating between No. 2 and No. 6, with its last two weeks spent at No. 3. In that time, the track some have deemed the “song of the summer” maintained its position in the Top 10 thanks to its current grip on rap fans, particularly those from the west coast with K. Dot’s The Pop-Out show in Inglewood, Calif. Guests at the massive rap show included Dr. Dre, YG, Mustard, Steve Lacy, Ty Dolla $ign, Roddy Ricch, Tyler, The Creator, and more, with NBA stars like LeBron James, DeMar DeRozan, and Russell Westbrook

Behind-the-scenes clips from the song’s Compton video shoot had fans in a frenzy before the visual dropped, resulting in the highly-anticipated video hitting a million views within minutes. After just ten days, it currently sits on YouTube with 59 million views.

In addition to the unity it brought to Los Angeles and its highlighting of Compton culture, many tuned in to the video for potential easter eggs relating to Lamar’s rap feud with Drake.

As for Drizzy, some suspect that the 6 god attempted to troll Kendrick and his fiancée, Whitney Alford, with new OVO merchandise, as the brand will now be selling undershirts, also known as “wife-beaters.” This follows Drake accusing the “Alright” rapper of being abusive toward Alford on his song “Family Matters.” The model used for the ad also resembles Alford, who appeared in “Not Like Us” with their two children. Scroll to the third slide below and compare for yourself.