Diddy Announces CÎROC is Headed to Ready-to-Drink Market

With the launch of CÎROC Vodka Spritz, a suite of ultra-premium tailored cocktails available in four natural flavors, Sean “Diddy” Combs and CÎROC Ultra-Premium Vodka join the ready-to-drink market.

“When it came to our next innovation, we wanted to disrupt the market,” Diddy said to Forbes. “We’re coming into the RTD space with a luxury offering. We’re bringing some energy to space and showing the power of Cîroc.”

CÎROC Vodka Spritz attractive design hints to the perfectly made cocktail inside with its sleek, clean lines. The four kinds are gluten-free and include no artificial sweeteners and are prepared with vodka made from premium French grapes and bursting with natural flavors. Available nationwide beginning April 1 for a suggested retail price of $16.99 for a four-pack, available in four flavors: Watermelon Kiwi, Sunset Cirtus, Pineapple Passion, and Colada.