Pharrell Williams Debuts New Music at Louis Vuitton SS27 Show

Pharrell Williams soundtracked Louis Vuitton’s Menswear Spring-Summer 2027 show with several new tracks, including collaborations with Quavo, Lil Baby, and Angelique Kidjo. This latest presentation highlights the creative director’s ongoing commitment to integrating fresh musical compositions into the luxury fashion experience.

Held on Tuesday at the Cité Internationale Universitaire de Paris, the fashion event showcased music recorded at the Louis Vuitton Studio. The show opened with Quavo‘s new track, “Haavin,” produced and co-written by Williams, and continued with Lil Baby’s “Dead Fresh” and YoungBoy Never Broke Again’s “Simulation.” It concluded with a version of Kidjo’s recent song “Bando,” featuring Williams and Quavo and orchestrated by Thomas Roussel.

During the fashion show, Roussel conducted the L’Orchestre du Pont Neuf live, while Voices of Fire contributed vocals.

Since being named menswear Creative Director at Louis Vuitton, Williams has used the brand’s shows to premiere new music. His debut show, in 2023, brought a flock of celebrities, including Beyoncé, Jay-Z, Zendaya, Megan Thee Stallion, Rihanna, A$AP Rocky, Kim Kardashian, Jared Leto, LeBron James, Naomi Campbell, Lenny Kravitz, and Tyler, the Creator, to the Pont Neuf bridge in Paris. It culminated with him and Jay-Z taking the stage to perform “Frontin’” — Williams’s 2003 debut single featuring The Blueprint rapper.

In January, Williams previewed new songs with A$AP Rocky, Pusha T, John Legend, Quavo, and Jackson Wang during Louis Vuitton’s Fall-Winter 2026 Men’s show. Voices of Fire and L’Orchestre du Pont Neuf also performed at that show.

Earlier this year, Williams joined Clipse for a performance at the 2026 Grammy Awards. The duo — brothers Pusha T and Malice — performed “So Far Ahead” alongside Williams, who produced their album Let God Sort Em Out.