Cash Cobain Channels ‘Love Don’t Cost A Thing’ Moves For New Song “Feeeeeeeeel”

Cash Cobain is making sure this summer sounds and feels exactly how it should: fun, hot, and a little flirty. On Wednesday (July 9), the Bronx-bred producer-turned-rapper dropped off his latest single “Feeeeeeeeel” with a COLORS SHOW performance that has the net and the dance floor in a full-on frenzy.

Released via Giant Music, the viral Brazilian funk–inspired track is already proving to be one of his biggest solo moments to date, following 2024’s “Fisher.”

First previewed on Instagram Live, “Feeeeeeeeel” quickly caught wind on TikTok, racking up over 10,000 creates before it even hit DSPs — making it Cash’s best-performing pre-release single to-date. The momentum only grew once the full song dropped, thanks to a now-viral dance challenge that — very intentionally — homages Nick Cannon’s legendary dance scene in Love Don’t Cost a Thing.

The COLORS SHOW performance adds to the track’s buzz, with Cash delivering his verses in his signature laidback fashion of melodic nonchalantness.

“Feeeeeeeeel” marks Cash’s third release of the year, following “Trippin On A Yacht” and the NOLA Bounce–infused “Sick N Tired” featuring OnlyHeaven.

Each drop is leading up to what will be his sixth project.

On the heels of the single release, Cash also announced his Party With Slizzy headlining tour, set to hit cities this fall.

Watch Cash Cobain’s “Feeeeeeeeel” COLORS performance and a few more TikTok remakes below.