Bubba Wallace Unveils Space Jam Race Suit and Helmet

Bubba Wallace has unveiled his full Space Jam race suit and helmet ahead of this weekend’s Chicagoland race. The suit matches the theme of his No. 23 Toyota, which carries a Space Jam inspired paint scheme for the NASCAR race. This collaboration serves as a high-profile celebration of the film’s 30th anniversary, bringing a nostalgic aesthetic to the track.

A deep blue base covers the suit, with Looney Tunes characters and a galaxy-style print running throughout. Upper Deck branding sits prominently on the chest as the primary sponsor for this race. The helmet continues that same theme with an airbrushed Looney Tunes design across the shell, featuring characters from the 1996 film in full color against a deep blue and orange background.

The combination gives Wallace a fully coordinated look from the car to his gear. Teammate Tyler Reddick is also running a themed package this weekend, with his No. 45 car and suit inspired by the Air Jordan 3 “True Blue.” The Space Jam collaboration connects to the film’s 30th anniversary this year, with Upper Deck partnering with 23XI Racing and Warner Bros. to build out the full campaign.

The No. 23 car carries the same color story as the suit, tying Wallace’s number directly to Michael Jordan‘s jersey from the film. Jordan co-owns 23XI Racing alongside Denny Hamlin.

A Cinematic Tribute on the Track

The Space Jam film released in 1996 and featured Michael Jordan teaming up with the Looney Tunes to play basketball. It became one of the most commercially recognized sports films of its era. Thirty years later, the anniversary has given Jordan Brand and its partners a strong reason to revisit the property. Placing the theme across an entire race weekend package takes that further than most anniversary campaigns do.

Wallace’s suit uses the same galaxy-toned blue that covers his No. 23 car. Yellow and orange accents add contrast throughout both the suit and helmet. The airbrushed helmet design features multiple characters from the film in a hand-painted style. Upper Deck’s involvement also extends beyond the race itself, with trading cards, anniversary memorabilia, and a limited diecast replica of the car all tying into the same campaign.