London Producer JB Made It Says Drake Placement Changed His Life

JB. Made. It. Literally.

Brooklyn Drill has emerged as the new dominant force in New York Rap thanks to London producers, AXL Beats, and JB Made It. While this is true for JB, success did not come easy.

The Finesse Foreva Creative Director, born Jonathan Menseh, describes his life before “Demons” as bittersweet because he was working on music to help support his family, including six siblings, but was yet to see the fruits of his labor.

“I was at a really low place,” says the South-London producer. “They were trying to repossess my car because I couldn’t keep up with the payments. I was in super debt with no real way of getting out.”

In the midst of “hitting rock bottom,” he was booked for a session in the Big Apple. Initially, JB was reluctant. After speaking with a close friend, he was convinced that the trip would not be a waste. And his leap of faith would pay off. JB would play a number of tracks in the session, but there was one in particular that caught everyone’s ear. Minutes later he was notified by his manager of a Drake shoutout. From that moment, his life would change for the better. JB received confirmation of his Dark Lane Demo Tapes placement only two weeks prior to its release.

Following his return to London from NY, Mensah connected with French Montana for “That’s A Fact” through a mutual friend, landing another huge placement. Talk about a 360 degree turn around.

In this day and age, the Drake co-sign is similar to a golden ticket. It has been a catalyst for success for a number of artists. Just ask Lil Baby, Migos, Summer Walker, and Tay Keith, to name a few. Now you can add JB Made It to that list.